Marketing & SEO Support Articles
With competition increasing among wedding suppliers, standing out requires more than just a beautiful website or instagram page. Effective marketing is key to attracting couples and keeping your venue or service top of mind during their planning journey.
Whether you’re looking to increase enquiries, boost bookings, or enhance your venue’s online presence, we’re here to help.
How AI Can Help Small Wedding Businesses Work Smarter, Not Harder
Whether you're a venue stylist, planner, florist, celebrant, photographer or cake maker, AI tools can save you time, streamline your wedding marketing, and even help you attract more couples.
How to Optimise Your Website and Images for Visual Search
The way people search for information is evolving, and visual search is leading the way. For businesses in the wedding industry, this presents a huge opportunity. If your images are properly optimised, you could be reaching couples before they even type a single word into Google.
This blog breaks down how you can make sure your website and images are ready for the rise of visual search.
What Is a Redirect?
A URL redirect (or “URL forwarding”) sends users and search engines from one URL to another. Whether you’re updating your website, changing your branding, or restructuring your content, redirects ensure users land on the right page.
Why Video Needs to Be Part of Your 2025 Wedding Marketing Strategy
The way couples engage with businesses has evolved—static images and long captions no longer hold attention the way they once did. With platforms like Instagram, TikTok, and YouTube prioritising video, wedding suppliers who embrace this shift will have a huge advantage in attracting and converting their dream clients.
Effective Email Marketing for Wedding Businesses
Email marketing is one of the most effective tools to nurture these relationships and keep your wedding venue or business top of mind for potential clients. With strategic email campaigns, you can provide valuable content, showcase your offerings, and gently guide couples through the decision-making process.
Why Wedding Suppliers Need an Up-to-Date Instagram Profile
For wedding suppliers in 2025, maintaining a polished, on-brand Instagram profile isn’t just optional—it’s essential. It's your storefront, portfolio, and first impression all rolled into one. It’s how you convert casual browsers to serious enquiries, and enquiries into bookings.
How to Respond to Wedding Enquiries
Whether you’re a venue owner, photographer, or cake maker, responding to wedding enquiries with speed, personalisation, and care can make all the difference in securing bookings.
Importance of FAQs for Wedding Businesses
An FAQ section is an essential addition to your website, offering significant benefits for both user experience and SEO. By addressing common queries in a clear, helpful way, you not only create a better experience for potential clients but also increase your chances of ranking higher in search results.
How to Leverage Local SEO Strategies for Wedding Suppliers
Learn how to optimise your Google Business Profile, use location-specific keywords, and get listed on local directories to attract more couples and increase enquiries
How to Create SEO-Friendly Content
Content is one of the most crucial elements of your wedding supplier SEO strategy. Not only does it inform and engage potential clients, but it also plays a significant role in helping search engines understand your website’s value and relevance.
Get Your Website Ready for 2025 Engagement Season
With engagement season approaching, now is the perfect time to spruce up your online presence and make sure your website is ready to capture the attention of newly engaged couples.
How to Optimise Your Keywords
In this blog, we’ll explore why keyword stuffing should be avoided, how search engines identify and penalise it, and the best practices to create SEO-friendly content that flows naturally and provides value to your audience.
How to Optimise Venue Images for SEO
Boost your wedding venue’s online visibility with optimised images! This guide covers essential tips for SEO-friendly images, from file naming and alt text to sizing and quality, helping your venue rank higher and attract more couples.
How to Build Clear Wedding Venue Packages
Learn how to create clear, enticing wedding venue packages that attract clients and boost bookings
Where to Use Keywords for SEO
Keywords are the foundation of wedding venue SEO. They help search engines understand the content on your website and connect you with couples searching for their perfect venue.
How to Market a Wedding Venue Effectively
Whether you're a rustic barn, a luxury estate, or an urban loft, showcasing what makes your venue unique is key to capturing the attention of engaged couples. Here’s how to market your wedding venue effectively and elevate your business.
What Role Can a Wedding Venue Marketing Consultant Play in Business Success?
In the competitive wedding industry, working with a specialised wedding venue consultant and marketing consultant offers significant advantages. With in-depth industry knowledge and insights into the latest marketing trends, they help venues develop strategies tailored to attract couples looking for the perfect place to celebrate.
Elevate Your Wedding Venue with a Content Creator
As a wedding venue, capturing the magic of your couples' special day is paramount. While stunning photography and videography are essential, consider the added value of a dedicated wedding day content creator.
An Email Guide to Marketing Your Wedding Venue
Explore a tailored email nurture series for wedding venues with accommodations, designed to not just inform but build connections that guide clients towards booking.
