SEO & Website Design for Cakes by Mrs O
Cakes by Mrs O is a luxury wedding cake designer with a reputation for stunning, bespoke creations. However, her existing website didn’t reflect the high-end brand she had built.
The site was handmade, lacked effective keyword integration, and didn’t align with the luxurious aesthetic her clients expected. Moreover, it wasn’t optimised for search engines, meaning she was missing out on valuable organic traffic.
To address these challenges, we took a collaborative approach to redesigning the website and boosting its SEO performance:
Keyword Research
Working closely with the client, we identified keywords that aligned with her target audience and services. The goal was to rank for terms that reflected her luxury brand and attracted her ideal clients.
Copywriting
I crafted SEO-focused, engaging copy that highlighted her expertise, unique selling points, and luxurious approach to cake design, ensuring the website’s content resonated with her target market. This included:
Strengthening Page URLs: Making them more descriptive and keyword-rich for better search engine performance.
Optimising Meta Descriptions: Writing compelling, targeted descriptions to improve click-through rates and visibility.
Strategic Keyword Placement: Seamlessly incorporating keywords throughout the content to boost rankings without compromising readability.
Developing New Pages: Creating targeted pages to rank for specific keywords and improve the site’s overall search performance.
The result was a well-structured website that aligned perfectly with her brand while significantly enhancing its SEO capabilities.
Website Redesign
We retained the existing Wix website and built around it to preserve its current traffic, particularly to the homepage, which already had good performance. This approach ensured no disruptions to her existing SEO while creating a modern, user-friendly site that reflected her luxury branding.
Key improvements included:
Enhanced User Experience (UX): Implemented clear navigation and a seamless enquiry process to make it easier for clients to explore her services and get in touch.
Keyword-Optimised Content: Integrated SEO-focused content across the site to improve rankings and attract the right audience.
Ease of Use: Ensured the platform remained easy for Ann to update herself, allowing her to make changes without hassle while keeping the design and functionality intact.
The result is a site that balances functionality, performance, and aesthetic appeal while maintaining the flexibility and usability Ann needs.
Results
After launching the redesigned website, the results were immediate and impressive:
Improved Rankings: Cakes by Mrs O now ranks in the top 20 for all the selected keywords, increasing visibility to her target audience.
Enhanced User Experience: The new design has streamlined navigation and an enquiry process tailored to her clients’ needs.
Brand Alignment: The website now mirrors the luxury image she has worked hard to create, strengthening her position in the high-end wedding market.
“Katie completely transformed my website. It now feels like a true reflection of my brand, and I’m thrilled with the results. Seeing my keywords perform so well is the icing on the cake!”
Ann - Owner