The Social Wedding
The Social Wedding, a leading UK wedding content creator, sought to increase their online visibility and attract more clients. Their existing website, while visually appealing, lacked the necessary SEO foundation to optimise search engine rankings.
In-depth SEO Audit & Targeted Keyword Research
We began with an in-depth SEO audit, assessing the website’s technical health, content quality, and on-page optimisation. This analysis uncovered specific areas for improvement, from page load times to the clarity of navigation and keyword relevance.
Next, we conducted targeted keyword research to identify keywords relevant to the wedding industry and specific to the venue's offerings. By integrating these keywords into key areas of the site, we aimed to attract potential clients and ensure the website aligned with current search trends.
On-Site Optimisations & Local SEO Focus
We enhance the website’s structure by refining meta descriptions, header tags, and image alt text for better search engine visibility. Our approach includes a strong focus on local SEO, ensuring the site is optimised for location-based searches to attract clients in specific regions.
Finally, we offer tailored content recommendations to engage the target audience and enhance site quality with localised pages.
Results
Through this SEO overhaul, the website experienced improved rankings for high-value keywords, increased organic traffic, and a boost in enquiries from qualified leads looking for wedding day content creators in their area.
Organic website traffic increased from 6.3k impressions to 29k, demonstrating a substantial improvement in visibility.
Clicks on the website increased from 230 to 935, indicating greater engagement and interest from visitors.
The website's rankings for relevant keywords improved significantly in search engine results pages (SERPs).
“In just six months after working with Katie, my website impressions skyrocketed from 6.3k to 29k, and clicks increased 300% resulting in more bookings”
Jamie - Owner & Content Creator