Early Excellence

Digital Marketing

I have worked with Early Excellence over the last few years to develop and execute a brand awareness strategy based on their expertise in Early Years Education. I have helped to create a number of lead generation assets and marketing funnels to ensure that customers convert.

Website Development

Over the past few years I have optimised and increased traffic to the current website ensuring that it is SEO friendly. We developed a state-of-the-art e-commerce website with a strong foundation in SEO best practices.

Every element, from product titles and descriptions to meta tags and image alt texts, was optimised to ensure maximum visibility on search engines. This approach ensured that the client's products appeared front and centre when potential customers searched for related items.

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Social Media

With multiple social media channels Early Excellence needed a strategy that was consistent to increase brand awareness and also rive traffic to their website.

By positioning the company as industry experts we created downloadable assets and blog content to drive people to the site and used re-targetting campaigns to sell products and services.

Podcast Development

To further distinguish Early Excellence from the competition and create a more dynamic engagement with their audience, we launched a podcast series tailored to their target market.

This series not only highlighted product features and benefits but also covered educational trends, tips, and insights, thereby positioning the client as a thought leader in their space. The podcast served as an innovative traffic driver, funnelling engaged listeners directly to the e-commerce platform & additional services.