The Woodman Inn

Social Media Management & Advertising

While The Woodman Inn already boasted a commendable social media presence, it was evident that the content strategy needed refining. Partnering closely with their team, we homed in on crucial business sectors needing sales enhancements. We adopted a content strategy that resonated with the local community, emphasising user-generated content, and accentuated the allure of their wedding venue.

Our strategic use of social media played a pivotal role in enhancing website traffic. This was followed by the deployment of a range of precision-targeted campaigns: from lead generation for wedding brochure requests, awareness drives highlighting the locale, to traffic campaigns for their renowned pub & hotel.

Digital Marketing & Engagement

Building upon The Woodman Inn's strong digital presence, we strategised the development and growth for their wedding venue, positioning them at the forefront of couple's choices. Given its reputation as a premier wedding venue, our primary focus revolved around boosting lead generation. By merging the power of social media with the influence of industry directories, we strived to ensure that site visits would seamlessly transition into venue viewings. Furthermore, collaborating with the in-house team, we orchestrated styled venue shoots, captured the essence of the hotel, and highlighted their gastronomic delights - all of which were pivotal for website content, brochures, and social media.

Website Management & Optimisation

While The Woodman Inn's website was proficiently designed, it necessitated regular updates to remain relevant and user-friendly. Beyond the basics of event additions, menu updates, and image uploads, our involvement extended to enhancing the website's SEO, specifically targeting both room bookings and weddings. We streamlined the user experience, integrated intuitive calls to action, and ensured visitors found what they were seeking effortlessly. Proudly serving as an in-house marketing partner for The Woodman Inn, we were deeply invested in their sustained growth and success.

Working with Katie has helped to ensure we have had our most successful few years with sales up over 35%
— Jordan Lee, General Manager
 
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