The Tempest Arms
The Tempest Arms, Skipton sought to elevate its market positioning, particularly within the weddings and hospitality sector. The objectives were:
Highlight The Tempest Arms as a premier wedding venue.
Boost awareness of the recently refurbished inn.
Stimulate growth in room and food sales.
Digital & Offline Marketing Support
I joined forces with the in-house marketing team to craft multi-channel campaigns, combining digital reach with offline touchpoints. This holistic approach carved a distinctive niche for The Tempest Arms in the saturated wedding venue market and raise the profile of the newly refurbished inn.
I also collaboratively identified influencers whose audience aligned with The Tempest Arms' target demographic to work on campaigns, from staycations to dining experiences, showcasing the best the inn had to offer.
I created the brochures for The Tempest Arms' weddings and events, focussing on simplicity and clarity to highlight the venue's offerings. This approach has effectively boosted interest and bookings, demonstrating the power of well-crafted marketing materials.
Styled Shoots & Imagery
I worked closely with The Tempest Arms team to understand the inn’s essence which ensured that the styled shoots authentically represented its charm for use on the website ad in new literature. I also worked closely to forge relationships with local photographers & videographers to utilise wedding photography to showcase the venue.
The resulting visuals were rich in detail and ambiance, made the venue a top pick for prospective couples, event planners and prospective guests.
Paid Social Advertising
For The Tempest Inn, I led paid social advertising campaigns to highlight their bedrooms and promote staycations. Leveraging targeted messaging and visuals, our ads aimed to attract potential guests seeking local getaways. The campaigns effectively drove increased bookings and raised the venue's profile in the staycation market.
“Katie’s been an absolute star for us at The Tempest Arms! She nailed it with the weddings & events brochures that really show off what we’re about. Our sales have shot up, and we’re converting like never before. She also gave our team tips and it has been amazing to see the difference ”